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Google rolls out enhanced crypto search features and updates crypto ad policy


Google has once again expanded its crypto-related features, this time allowing users to search for crypto wallet balances across multiple blockchains. The search engine giant has introduced the capability to check balances on Bitcoin, Arbitrum, Avalanche, Optimism, Polygon, and Fantom networks, alongside its earlier Ethereum integration.

Users can now input a wallet address into Google’s search bar and view the token balance categorized by the respective blockchain network, along with the timestamp of the last update. This development comes as part of Google’s ongoing efforts to make crypto-related information more accessible to its users.

The expansion follows Google’s previous introduction of Ethereum Name Service (ENS) domain search results, which enabled users to check Ethereum wallet balances using readable domain names. This feature has been well-received since its launch last year, streamlining the process of tracking Ethereum balances directly within the search engine.

Moreover, Google has updated its crypto advertising policy to include promotions for approved Bitcoin exchange-traded funds (ETFs) and cryptocurrency coin trust products. This move aligns with the recent approval of spot Bitcoin ETFs by the US Securities and Exchange Commission (SEC) in January, opening up new advertising avenues for marketers in the cryptocurrency space.

The updated policy allows US marketers to advertise cryptocurrency coin trust products, emphasizing financial instruments that enable investors to trade shares in trusts holding digital currencies. This marks a significant departure from Google’s previous stance, where it had implemented a complete ban on crypto-related ads in 2018.

With its vast advertising network, Google’s policy update is expected to attract more investors to the crypto market, providing easier access to investment options involving digital currencies.

As Google continues to integrate crypto-related features into its search engine and adjusts its advertising policies accordingly, the crypto community awaits further developments in the tech giant’s approach to cryptocurrencies.

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Comments (1)


As a reader, I find this article both intriguing and concerning. While it’s undoubtedly fascinating to see Google expanding its search features to include crypto wallet balances across various blockchains, the implications of such integration raise significant questions about privacy and data security.

On one hand, the ability to easily track crypto balances could potentially enhance transparency and accessibility within the crypto space. However, the centralized aggregation of such sensitive financial data by a tech giant like Google inevitably raises concerns about the security and privacy of users’ financial information. Given Google’s history of data breaches and controversies surrounding user privacy, it’s crucial to carefully consider the risks associated with entrusting such information to a single entity.

Moreover, while the adoption of crypto-related features by major tech companies like Google is a positive sign of mainstream acceptance, it’s disheartening to see some European countries continuing to view cryptocurrencies primarily through the lens of criminality. This outdated perspective not only stifles innovation and economic growth but also perpetuates negative stereotypes about the crypto industry.

Instead of demonizing cryptocurrencies, European countries should focus on implementing sensible regulations that balance innovation with consumer protection and financial stability. By fostering a supportive regulatory environment, Europe can unlock the full potential of cryptocurrencies as a transformative force for good, rather than viewing them solely as tools for illicit activity.

Overall, while Google’s expansion of crypto search features is a noteworthy development, it underscores the need for greater scrutiny of the privacy implications and a more nuanced understanding of cryptocurrencies’ potential benefits within the regulatory landscape of Europe and beyond.

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